Social Media Marketing Podcast

Wondering how to attract the people on LinkedIn who actually want to buy from you? I interview Will McTighe to discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.

• Content Styles That Create Awareness
• Content Styles That Build Trust
• Content Styles That Generate Leads and Sales
• LinkedIn Content Ratio Formula

Guest: Will McTighe | Show Notes: socialmediaexaminer.com/721

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Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? I interview AJ Wilcox to discover how LinkedIn's latest feed algorithm changes who sees your content.

• Aligning Your Content Strategy With the New LinkedIn Feed Algorithm
• Optimizing LinkedIn Posts for the Engagement Signals That Now Drive Reach
• Preparing for LinkedIn's New Live Event Requirements

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/720

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Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? I interview John Scott to discover techniques to produce YouTube Shorts that people will watch, rewatch, and share.

• What Marketers Need to Know About the Shorts Feed
• The Audio-Visual-Text Hook Framework
• Curiosity Loops
• Obstacle + Solution Storytelling

Guest: John Scott | Show Notes: socialmediaexaminer.com/719

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Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.

• New Content Tools: Add Motion for YouTube Shorts, Re-Imagine, Add Object, and AI-Powered Effect Maker
• Voice Replies for Comments
• YouTube’s Creator Partnerships Platform Powered by Gemini

Guest: Liron Segev | Show Notes: socialmediaexaminer.com/718

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Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.

• How to Apply the Science of Attention to Your Short-Form Video Strategy
• Connection: The Two-Fold Foundation
• Reputation: The Authenticity Formula
• Emotion: The Engine That Makes Content Spread
• How to Develop Each Short-Form Video

Guest: Hilary Billings | Show Notes: socialmediaexaminer.com/717

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.